COURSE CURRICULUM

The Bachelor of Business Administration (BBA) in Hospitality and Tourism Management is designed to equip students with the essential knowledge, skills, and competencies required for a successful career in the global hospitality and tourism industry. The program focuses on building strong management capabilities, enabling graduates to assume supervisory and leadership roles in hotels, restaurants, travel companies, and other tourism-related organizations. It offers a blend of core business disciplines—such as finance, marketing, human resource management, strategic and operations management—combined with industry-specific courses tailored to the needs of hospitality and tourism. The curriculum is structured to provide students not only with academic knowledge but also with practical insights and hands-on experiences that prepare them to work in multinational organizations and adapt to diverse cultural and professional environments. By the end of the program, students are expected to have a comprehensive understanding of the hospitality and tourism industry, including current global and social trends. They will be able to address relevant socioeconomic, cultural, and environmental challenges and develop strong leadership, human relations, and communication skills essential for the sector. Additionally, graduates will gain proficiency in applying marketing, public relations, and sales techniques, along with a clear understanding of the legal and ethical standards affecting the industry. The program also emphasizes responsible and ethical management practices, encouraging students to become independent decision-makers. Moreover, students will learn to create effective operational plans and optimize the use of organizational resources to enhance customer satisfaction. Overall, the BBA in Hospitality and Tourism Management aims to produce well-rounded, professionally competent graduates who are capable of thriving in competitive, international hospitality and tourism environments.