COURSE CURRICULUM

The Bachelor in International Hospitality and Tourism Management is a comprehensive four-year programme that combines business, hospitality, and tourism studies to prepare students for supervisory and management careers in the global hospitality industry. During the first year, students develop a strong foundation in computer applications, economics, business communication, hospitality and tourism operations, business mathematics, accounting, e-tourism, housekeeping and maintenance operations, food and beverage service, and culinary studies, while gaining valuable industry experience through their first internship. In the second year, students study macroeconomics, front office operations, business law, business statistics, accounting, food and beverage management, hotel operations and logistics, human resource management, and consumer behaviour, followed by a second internship that enhances their practical skills and professional competencies. The third year focuses on specialised hospitality and tourism subjects, including meetings, conferences and incentives management, food and beverage cost control, hotel information systems, hospitality facilities planning and development, service quality and guest experience management, casino operations, crisis management, destination management, and sustainable tourism, alongside a third internship and elective or language studies. During the final year, students examine contemporary issues in hospitality and tourism, e-marketing and social media, cross-cultural and global management, strategic management, and research methods before completing a final year project or dissertation. The programme also offers a variety of elective subjects, including cruise industry operations, special interest tourism, attractions and theme park management, tourism planning and development, business ethics, entrepreneurship, public relations, and foreign languages such as French, German, Russian, Spanish, and Greek. Throughout the programme, students develop leadership, communication, analytical, and problem-solving abilities while gaining practical experience and transferable skills that prepare them to manage hospitality and tourism organisations effectively. Overall, the programme equips graduates with the knowledge, managerial expertise, and international perspective necessary for successful careers in hotels, resorts, cruise lines, tourism organisations, event management companies, and other sectors of the global hospitality and tourism industry.