COURSE CURRICULUM

The Bachelor in Business Administration is a comprehensive four-year programme designed to provide students with a strong foundation in business principles and prepare them for leadership and management careers across a wide range of industries. During the first year, students develop essential knowledge in accounting, business studies, computer applications, microeconomics, algebra, macroeconomics, academic writing, business mathematics, and management, establishing a solid understanding of business operations and analytical thinking. In the second year, the curriculum focuses on professional and managerial competencies through modules in multimedia, business communication, business law, business statistics, marketing principles, managerial accounting, organisational behaviour, marketing management, consumer behaviour, and business ethics. The third year introduces advanced topics such as management information systems, finance for managers, human resource management, sustainability, operations management, and research methods, alongside elective modules that allow students to specialise in areas of interest. The final year centres on independent research through a dissertation and advanced elective studies in specialised business fields. Students can choose from pathways in digital marketing, including search marketing, digital communication, and social media management; business innovation, including entrepreneurship, strategic management, and business intelligence; retail management, including supply chain management, international retail marketing, and customer relationship management; and general business disciplines such as leadership, international business, corporate finance, taxation, auditing, and strategic marketing. The programme also offers computer electives such as web development, ensuring graduates possess relevant technological skills. Throughout the programme, students develop critical thinking, leadership, communication, problem-solving, and ethical decision-making abilities while gaining practical knowledge of contemporary business practices and future industry trends. By integrating theoretical knowledge with practical applications and research, the programme prepares graduates for careers in management, marketing, finance, entrepreneurship, consulting, and business development, while also providing a strong foundation for postgraduate study and lifelong professional growth in the global business environment.