COURSE CURRICULUM

The Master of Arts in Media and Communication Management is a 90 ECTS postgraduate programme designed to provide students with advanced knowledge of strategic communication, media management, and the rapidly evolving digital communication landscape. Structured over three semesters, the curriculum combines theoretical foundations with practical and research-oriented learning to prepare graduates for leadership roles in media and communication industries. In the first semester, students develop essential research and analytical skills through courses in Research Methods, Theoretical Foundations of Strategic Communication, and Strategic Public Relations, Advertising and Branding, while also selecting an elective course that aligns with their academic and professional interests. The second semester focuses on contemporary issues shaping the media sector, including Media Regulation, Ethics and Corporate Social Responsibility, Artificial Intelligence and Emerging Technologies in Media and Communication Management, and Communication, Culture and Society, alongside another elective course that allows students to further specialize in their chosen area of study. In the final semester, students complete an additional elective and undertake a substantial Master's thesis worth 27 ECTS credits, providing an opportunity to conduct independent research and apply theoretical knowledge to real-world communication challenges. Throughout the programme, students develop advanced competencies in strategic thinking, communication planning, media analysis, research, and decision-making while gaining a deep understanding of the impact of digital transformation, emerging technologies, and ethical considerations on modern communication practices. The curriculum encourages critical engagement with contemporary issues such as platform governance, audience engagement, reputational management, and the integration of artificial intelligence into communication processes. By combining academic rigour with practical application, the programme equips graduates with the professional expertise, analytical capabilities, and strategic perspective needed for successful careers in media organisations, communication agencies, public institutions, corporate communication departments, and related sectors, while also providing a strong foundation for further academic research and doctoral studies.