COURSE CURRICULUM

The Bachelor’s degree in Marketing and Advertising at American University of Cyprus offers a comprehensive 240 ECTS curriculum designed to provide students with strong business knowledge and specialized expertise in marketing, advertising, and brand management. The program begins with general education courses in English, psychology, sociology, mathematics, statistics, and information technology to develop communication, analytical, and technical skills. Students then progress through business core courses covering accounting, finance, economics, ethics, business law, research methods, and strategic management, ensuring a solid understanding of business operations and decision-making. The major courses focus on key marketing areas such as principles of marketing, integrated marketing communications, consumer behavior, marketing research, international marketing, social media marketing, digital marketing and advertising, advertising and media planning, brand management, service marketing, and business-to-business marketing. Students also gain practical experience through a senior project in marketing and courses in marketing strategy and decision-making. Elective courses allow exploration of areas such as human resource management, leadership, entrepreneurship, customer management, and organizational behavior. The semester-by-semester structure ensures gradual academic progression from foundational concepts to advanced strategic and creative marketing skills. Graduates are well-prepared for careers in digital marketing, advertising agencies, brand management, public relations, market research, and global business environments.