COURSE CURRICULUM

The Bachelor’s degree in Graphic Design at American University of Cyprus offers a comprehensive 240 ECTS curriculum designed to develop students’ creative, technical, and professional expertise in visual communication and design. The program begins with foundational courses in photography, drawing, computational design, studio art, and art history to build strong artistic and conceptual skills. Students then progress through core courses such as graphic design studios, graphic and information design, image investigation, cultural studies, digital culture, and marketing graphic design, which strengthen creative thinking and communication abilities. Major courses focus on specialized areas including advanced graphic and advertising design, applied typography, branding design, creative packaging design, digital production, publication design, multimedia production, advanced video production, data visualization, and contemporary graphic theories. The program also includes a diploma senior project that allows students to showcase their creativity, technical skills, and professional development in a comprehensive portfolio. Elective courses offer flexibility to explore areas such as animation, copywriting, illustration, new media, 3D print studio, green design, and video production. The semester-by-semester structure ensures gradual progression from foundational concepts to advanced design practice. Graduates are well-prepared for careers in graphic design, advertising, branding, multimedia production, digital marketing, publication design, and other creative industries worldwide.