Master of Marketing Management in Marketing Management

COURSE CURRICULUM

The Master of Marketing Management at Australian National University is a 96-unit postgraduate program designed to develop advanced expertise in marketing, strategic management, and evidence-based business decision-making. The degree provides a strong foundation through 48 units of compulsory coursework that covers key areas of modern business and management practice. These include managing in a global context, technology and project management, evidence-based management, organisational behaviour, entrepreneurship and innovation, strategic management, leadership and change management, and marketing management. Together, these core subjects build essential skills in leadership, analytical thinking, and strategic planning within complex organisational environments. Students then complete at least 36 units of specialised marketing electives, allowing them to deepen their knowledge in areas such as services marketing, strategic marketing communications, digital marketing, consumer behaviour, marketing strategy, applied market research, and global business projects. These courses integrate insights from economics, psychology, data analysis, and sociology to help students understand and respond to dynamic market conditions. A further 12 units may be selected from approved courses across business, management, information systems, and marketing disciplines, providing additional flexibility to tailor the degree to individual career goals. Overall, the program equips graduates with strong analytical, strategic, and leadership capabilities, preparing them for careers in marketing, brand management, consulting, digital strategy, and business leadership in both domestic and international contexts.