COURSE CURRICULUM

The Marketing Major in Vancouver Island University’s Bachelor of Business Administration program offers a robust curriculum designed to develop expertise in consumer behavior, market research, and strategic marketing. In Year 2, students complete foundational courses including Intro to Cost and Managerial Accounting, Principles of Microeconomic and Macroeconomic Theory, Buyer Behaviour, Introduction to E-Management, Business Statistics I, and one elective course from Taxation I, Human Resource Management, or Financial Planning, alongside nine additional elective credits, totaling 30 credits. Year 3 builds on this foundation with key courses such as Commercial Law, Market Research, International Business I, Negotiations, and nine upper-level marketing electives, complemented by nine elective credits to deepen marketing knowledge and skills. In Year 4, students focus on advanced marketing concepts with courses like Strategic Marketing, Strategic Management Issues, and a Senior Project or Business Internship, or alternatively, a mix of upper-level business and elective credits. Additionally, six upper-level marketing electives and three 400-level marketing elective credits, plus nine elective credits, complete the year’s 30 credits. The program totals 120 credits for graduation, blending theoretical knowledge with practical experience to prepare graduates for dynamic marketing careers. PHIL 330 and MGMT 293 are recommended electives to enhance critical thinking and human resource management skills, further supporting a well-rounded education.