COURSE CURRICULUM

The Diploma in Digital Marketing at the University of Regina is a 60 credit hour program that combines business, communication, psychology, and creative technology to prepare students for careers in modern marketing environments. The program includes foundational business courses such as BUS 017, BUS 100, BUS 205, and BUS 210, which introduce students to core concepts in management, marketing principles, and organizational practices. As students progress, they take more advanced courses like BUS 310, BUS 312, BUS 315, BUS 317, BUS 413, and BUS 414, which focus on strategic marketing, digital campaign development, branding, and analytics. Technical and creative components are covered through CTCH/DES courses such as 213, 215, 306, 316, and 217, helping students develop skills in digital content creation, design thinking, and media production. Supporting courses in ENGL 100, PSYC 101, and STAT 100 or STAT 160 strengthen communication, consumer behaviour analysis, and data interpretation skills. Students also complete elective courses from advanced BUS or CTCH/DES options, allowing specialization in areas like advertising, digital strategy, or creative media. Overall, the diploma emphasizes hands-on learning, industry tools, and real-world marketing applications. Graduates are prepared for roles in digital marketing, social media management, content creation, advertising, and marketing analytics across various industries.