COURSE CURRICULUM

The Certificate in Digital Marketing is a structured academic program designed to provide students with specialized knowledge and practical skills in modern marketing practices, requiring the completion of specific credit hours and coursework. The program consists of core and elective requirements, ensuring a well-rounded understanding of digital marketing concepts. Core courses include BUS 017, BUS 315, BUS 317, BUS 418, and CTCH/DES 306, each contributing 3.0 credit hours and focusing on foundational and advanced topics in business and digital communication. In addition to the core curriculum, students must complete elective courses totaling 15.0 credit hours, selecting from a diverse range of options such as BUS 310–319, BUS 374 AA–ZZ, BUS 410–419, BUS 474 AA–ZZ, CTCH 115, CTCH/DES 213, CTCH/DES 215, CTCH/DES 217, CTCH/DES 311, or CTCH/DES 316. This flexibility allows students to tailor their learning experience according to their interests and career goals within the digital marketing field. To successfully earn the certificate, students must meet the academic performance criteria, including a minimum of 60.00% undergraduate GPA (UGPA) or 65.00% postgraduate GPA (PGPA), ensuring a standard of academic excellence and competency in the program.