COURSE CURRICULUM

The Marketing major within the Bachelor of Business Administration program requires students to complete a structured set of courses totaling 15 credit hours in the major. This includes three required courses: BUS 310, BUS 312, and BUS 413, each worth 3.0 credit hours, providing foundational and advanced knowledge in key marketing areas. In addition, students must complete 6.0 credit hours by selecting two courses from a range of upper-level marketing options, including BUS 310–319, BUS 374 (AA–ZZ), BUS 410–419, and BUS 474 (AA–ZZ). These elective choices allow students to tailor their studies toward specific interests such as consumer behavior, digital marketing, or strategy. Before declaring a Marketing major, Bachelor of Business Administration students must complete at least 60 credit hours within the program and successfully finish all required introductory and intermediate business courses. These prerequisite courses include BUS 007, BUS 100, BUS 205, BUS 210, BUS 250, BUS 260, BUS 275, BUS 285, BUS 288, and BUS 290, which together build a strong foundation in general business principles. This structured progression ensures that students are adequately prepared for the more specialized and advanced topics covered in the Marketing major, supporting both academic success and career readiness.