COURSE CURRICULUM

The General Business Studies major at the University of Regina Hill School of Business allows students to customize their business education by selecting five advanced business courses beyond the core Bachelor of Business Administration requirements. This flexible structure is designed for students who want a broad understanding of business while also exploring specific areas of interest. Students can choose from a wide range of disciplines including marketing, finance, accounting, entrepreneurship, international business, and human resource management. This variety enables students to tailor their studies according to their career goals and personal interests. For example, a course in International Trade Management covers essential topics such as export management, global business planning, strategic alliances, supply chain management in an international context, and logistics of global trade. Another example is Management of Promotion, which focuses on developing integrated communication strategies that combine advertising, public relations, digital media, direct marketing, word-of-mouth communication, and sales promotions. Through these courses, students gain practical knowledge of how businesses operate in both domestic and global environments. The program emphasizes critical thinking, strategic decision-making, and applied learning through case studies and real-world business scenarios. Overall, the General Business Studies major prepares students for versatile careers in management, marketing, consulting, and international business by providing both flexibility and practical business expertise.