COURSE CURRICULUM

The Master of Management program offers a comprehensive curriculum designed to build foundational business knowledge and leadership skills with a digital focus. In Year 1, Term 1, students study Introduction to Management, covering organizational structures, leadership, and innovation through theory and practical projects. Finance for Managers provides essential financial skills including analysis, investment, and risk management, while Marketing and Sales explores customer needs, market segmentation, and digital marketing strategies. Term 2 deepens understanding of organizational behavior and leadership theories in Organizational Theory and Leadership, introduces data-driven decision-making in Data Analytics for Management, and offers courses on entrepreneurship and emerging technologies to prepare students for innovation and strategic adaptation. Term 3 focuses on Project Management principles aligned with PMI standards, alongside specialized courses in the Entrepreneurship stream such as Finding Business Opportunities, where students research and develop new venture ideas, and Financing New Ventures, which covers startup funding sources and financial management. In Year 2, Term 1, students enhance their skills with User Experience Design, emphasizing customer journeys and product/service design, and Research and Technology Skills Development, offering tailored modules to support their capstone projects. Entrepreneurship students also engage in Developing a Business Plan, learning to gather and analyze market data and present their concepts in pitch competitions. The program culminates in Year 2, Term 2, with a Capstone project where students synthesize their learning to create and pitch a business plan for a for-profit or social enterprise, collaborating with community incubators and delivering a final report. This integrated curriculum prepares graduates to lead, innovate, and adapt in a rapidly evolving digital business landscape.