COURSE CURRICULUM

The Master of Arts in Digital Media and Global Communications at UNF is a comprehensive program that equips students with the skills and knowledge to navigate today’s fast-evolving digital landscape. In Year 1, Term 1, students begin with Foundations of Digital Media, exploring the evolution of digital platforms and their cultural, ethical, and technological impact. They choose two electives from courses such as Intercultural Communication, Data Stewardship, and Ethics in Digital Communication, each emphasizing ethical engagement and effective communication in global digital contexts. In Term 2, Interactive Communications introduces key strategies for engaging audiences across digital platforms, supported by electives like Research Methods in Digital Media, Design Thinking, and Interconnected World, which deepen analytical and creative skills. Term 3 includes Design and Tools for Digital Media, where students gain hands-on experience in multimedia content creation and earn certifications like Google Analytics and Hootsuite. They also choose electives like International Advertising, Digital Storytelling, or AI and Media to develop specialized expertise. In Year 2, Term 1, students tackle Data Analytics in Digital Media and Digital Media Entrepreneurship, learning to apply data insights and develop digital business ventures. One elective may be chosen between Metaverse and Neuromarketing or Digital Visualization, examining cutting-edge digital communication tools. Finally, in Term 2, students complete a Capstone project, integrating all prior learning to plan, manage, and assess a full-scale digital media campaign using real-time data, ethical frameworks, and strategic insights.