COURSE CURRICULUM

The Honours Bachelor of Business Administration (HBBA) degree offers a comprehensive and future-focused education emphasizing international business strategies, analytics, and digital tools. In the first term, students explore the digital mindset, business fundamentals, microeconomics, and communication skills essential for navigating the digital economy. Term two builds foundational knowledge in accounting, digital marketing, and macroeconomics, helping students understand the economic landscape and how digital technologies are reshaping business practices. In term three, students study business statistics and finance, developing analytical and financial decision-making skills while exploring topics such as fintech and cryptocurrencies. The curriculum continues with courses in project management, business information systems, the digital economy, and international business, followed by in-depth studies in supply chain management, big data, organizational behaviour, and ethics. Specializing in the Digital Marketing major, students gain expertise in social media strategy, audience research, consumer behaviour, digital marketing design, and UX principles. They develop strategic digital marketing plans using emerging tools and trends, supported by applied research and case studies. Advanced coursework includes web analytics and SEO, strategic and brand management, and culminates in a capstone project that showcases applied knowledge. Throughout the program, students choose from core and breadth electives, allowing for personalized learning. The program also emphasizes legal and ethical contexts through business law and risk management courses. Practical skills are honed through projects and real-world simulations, ensuring students graduate with a strong grasp of communication, collaboration, leadership, and innovation. With its combination of business fundamentals, digital expertise, and strategic thinking, the HBBA program prepares students for dynamic roles in global markets, including marketing, finance, e-commerce, entrepreneurship, and analytics. Graduates also have the opportunity to pursue professional designations such as Chartered Manager (C.Mgr.), giving them a competitive edge in the evolving digital economy.