COURSE CURRICULUM

The Honours Bachelor of Business Administration (HBBA) program is a comprehensive degree that prepares students for leadership in the digital economy through a blend of foundational business knowledge and advanced digital skills. In early terms, students develop a digital mindset and study business fundamentals, micro and macroeconomics, accounting, business communications, and digital marketing, all with a focus on how digital transformation shapes business environments. As the program progresses, students gain expertise in business statistics, finance, information systems, project management, international business, supply chain operations, and big data analytics. Courses in organizational behaviour, business ethics, law, and managerial decision-making foster critical thinking and ethical leadership. Students also choose from breadth and core electives to customize their learning based on interests and career goals. Majors are offered in Digital Economy and Digital Marketing. The Digital Economy stream includes courses in human resource management, digital innovation, entrepreneurship, the Internet of Things, cross-cultural management, and web analytics. The Digital Marketing stream emphasizes consumer behaviour, applied digital marketing, SEO, and online branding. Strategic management, e-commerce, cybersecurity, risk management, and applied research methods are also integral parts of the curriculum, ensuring students are equipped to handle real-world challenges. The program is recognized by CIM | Chartered Managers Canada, allowing students to hold an associate membership while studying. Through practical projects, case studies, and access to current digital tools, students develop decision-making, analytical, and leadership skills. The HBBA degree fosters adaptability, curiosity, and innovation—qualities vital for success in evolving global markets. Graduates emerge ready to pursue roles in digital marketing, finance, international business, entrepreneurship, and beyond, with the potential to earn the Certified in Management (CIM) and Chartered Manager (C.Mgr.) designations, marking them as future-focused professionals in the business world.