COURSE CURRICULUM

The Marketing program offers a variety of courses designed to equip students with the skills and knowledge needed to excel in today’s fast-paced and evolving marketplace. Courses like Consumer Behaviour (MKT 3230) provide insight into how customers make purchasing decisions, enabling marketers to tailor strategies that effectively meet consumer needs. Marketing Research (MKT 3220) teaches students how to gather and analyze data to make informed marketing decisions and evaluate market opportunities. Integrated Marketing Communications (MKT 3390) explores how to create cohesive campaigns across multiple channels to deliver consistent brand messages and engage target audiences effectively. Marketing Management (MKT 4210) focuses on strategic planning and decision-making to manage a company’s marketing resources and optimize its market performance. Digital Marketing (MKT 3248) addresses the growing importance of online platforms, teaching students how to leverage digital tools and social media to reach and influence customers. Together, these courses provide a comprehensive understanding of marketing principles, from research and consumer insights to strategic communication and digital trends. This well-rounded curriculum prepares students for diverse careers in marketing, brand management, advertising, and more, enabling them to adapt to the changing demands of the business world and drive organizational success.