COURSE CURRICULUM

Marketing program reflect a blend of creative strategy, communication skills, and applied business knowledge. Students may begin with courses such as MKTG 3205: Sports Marketing, which explores how marketing principles are applied within the sports industry, including sponsorships, fan engagement, and branding of teams and events. MKTG 3225: Brand Management focuses on building, maintaining, and strengthening strong brands, teaching students how brand identity, positioning, and customer perception influence business success. MKTG 3260: Not-for-profit Marketing introduces marketing strategies tailored to non-profit organizations, emphasizing fundraising, awareness campaigns, and social impact messaging. MKTG 3806: Small Business Management provides practical knowledge of running and promoting small businesses, including entrepreneurship, planning, and market positioning in competitive environments. At an advanced level, MKTG 4215: Advanced Marketing Communications and Social Media examines modern digital marketing tools, integrated communication strategies, and the use of social media platforms for brand engagement and customer interaction. Together, these sample courses highlight the versatility of marketing as a discipline that applies to various industries and organizational types. They help students develop critical thinking, creativity, analytical ability, and communication skills needed for careers in advertising, branding, digital marketing, public relations, and business development in both domestic and global markets.