COURSE CURRICULUM

The curriculum begins with foundational courses such as The Digital World, Introduction to Information Systems, and Programming for Computer Science, building technical knowledge essential for digital marketing. Web Development I and II focus on front-end and server-side skills, while Database Management Systems and Software Design deepen understanding of backend and system modeling. Systems Analysis and Design, along with Fundamentals of Project Management, prepare students for managing technology projects effectively. Marketing-specific courses include Introduction to Marketing, Managerial and Market Research, Retail Marketing, Selling: 0 to 10, and Advertising, providing a strong grounding in marketing principles and sales techniques. Communication courses like Foundations of Public Relations, Media Relations, Digital Storytelling, and Social Media Management develop skills for engaging audiences across platforms. Additionally, the program includes a cutting-edge course on Artificial Intelligence in Communication, reflecting the integration of new technologies in marketing. Together, these courses blend technical, strategic, and creative aspects, ensuring students graduate with a well-rounded skill set to excel in digital marketing roles.