COURSE CURRICULUM

The Post-Baccalaureate Diploma in Marketing at Thompson Rivers University is a 16-course program designed for students who already hold a bachelor’s degree and want to develop specialized skills in marketing strategy, consumer behaviour, and business communication. The program begins with foundational courses such as financial accounting, economics and business statistics, international business, introduction to marketing, and business ethics and society. These courses help you understand how businesses operate, how markets function, and how to make data-informed marketing decisions. You then move into core marketing courses including consumer behaviour, marketing research, and marketing strategy, where you learn how customers think, how to gather and analyze market data, and how to create effective marketing plans. The remaining courses allow you to specialize in areas such as professional selling, services marketing, new product development, brand management, social media marketing, retail management, e-commerce, international marketing, integrated marketing communications, business-to-business marketing, and supply chain management. These options help you build practical, industry-relevant skills for different marketing careers. Overall, the program develops strong analytical, creative, and strategic thinking abilities. It prepares you for careers in advertising, digital marketing, brand management, sales, market research, and international marketing roles across a wide range of industries in both domestic and global business environments.