COURSE CURRICULUM

The Marketing Major is a comprehensive and career-focused program designed to develop students into skilled marketing professionals capable of working across diverse industries. It builds a strong foundation through core courses such as Consumer Behaviour, Marketing Research, and Marketing Strategy, which help students understand how consumers think, how market data is analyzed, and how effective long-term marketing plans are developed. Beyond these core areas, students complete at least five additional upper-level courses that allow them to specialize in different aspects of marketing, such as professional selling, sales management, services marketing, brand management, social media marketing, retail management, e-commerce, international marketing, integrated marketing communications, business-to-business marketing, and new product development. These courses provide both theoretical knowledge and practical skills that prepare students for real-world marketing challenges. Graduates of the program pursue a wide range of career opportunities, including roles such as brand manager, advertising account executive, market researcher, sales representative, public relations director, promotions manager, district sales manager, and buyer. Many also become small business owners or pursue professional designations such as Certified Marketing Executive or Certified Sales Executive. Overall, the program equips students with creative, analytical, and strategic abilities essential for success in today’s competitive and fast-changing business environment.