COURSE CURRICULUM

The Entrepreneurship program is designed to equip students with the practical knowledge and skills needed to start, manage, and grow successful businesses in a competitive global economy. It focuses on developing entrepreneurial thinking through courses in marketing, finance, and small business management, helping students understand how to turn ideas into viable business ventures. Core courses include Professional Selling, Marketing for Entrepreneurs, Small Business Finance, New Product Development, New Venture Creation, and Small Business Management, all of which provide hands-on insight into launching and operating businesses. Students also choose an additional supporting course such as Taxation for Decision Making, Marketing Research, Human Resource Planning and Staffing, or E-Commerce, allowing them to tailor their learning to specific business interests. This combination of courses builds strong skills in business planning, innovation, financial management, and market analysis. Graduates of the program are prepared for a wide range of career paths, including becoming small business owners, franchise operators, commercial lending officers, venture capitalists, small business consultants, or directors of business incubators. Overall, the program fosters both entrepreneurial and intrapreneurial abilities, enabling students to succeed in startups as well as innovative roles within larger organizations, while contributing to economic growth and business development.