COURSE CURRICULUM

The Digital Marketing Communications graduate certificate program spans two intensive semesters, offering a comprehensive, hands-on curriculum designed to develop in-demand digital marketing skills. In Semester 1, students begin with Digital Publishing (Web and Social), where they learn to craft compelling messaging and branding using modern media channels to stand out in a saturated digital space. Market Research and Consumer Behaviour equips students with essential research methods and psychological insights to better understand and predict consumer actions. Interactive Web Marketing focuses on the website as a central marketing hub, teaching SEO techniques, content development, and basic coding. Integrated Marketing Communications prepares students to design and implement cohesive campaigns across traditional and digital platforms. Client and Project Management introduces real-world agency operations, including client relations, teamwork, and project lifecycle management. Rounding out the semester is Content Marketing, where students explore brand storytelling and content creation, developing a strong content portfolio. In Semester 2, students focus on real-world application through Career Readiness and Personal Branding, which helps them develop resumes, portfolios, and interview skills. Creative Marketing Agency serves as a capstone course where students manage live projects for real clients. Social Media Marketing Strategy trains students to build and execute strategic campaigns across social platforms. Marketing Automation and CRM explores how to nurture leads and build customer loyalty through automated campaigns. Search Engine Marketing and Social Media Ads teaches students to plan, implement, and optimize paid advertising strategies. Finally, Analytics for Digital Marketers provides students with tools to track, interpret, and report campaign data for strategic decision-making. This well-rounded curriculum ensures graduates are equipped with both the creative and analytical capabilities needed for success in today's dynamic digital marketing landscape.