COURSE CURRICULUM

The Post-Baccalaureate Diploma in Digital Marketing at StFX is a 48-credit, two-year program open to students with an undergraduate degree in any discipline, providing an optional four-month co-op placement for practical work experience. Students complete core courses in marketing, digital marketing strategy, social media marketing, branding, data analytics, enterprise systems, project management, and information technology, gaining hands-on experience with tools such as Google Analytics, Tableau, Power BI, MS Project, and SAP S/4HANA. The program requires a minimum passing grade of 50% and admission with a cumulative average of 70% or higher, with international students needing an IELTS score of 6.5 or equivalent. Co-op students integrate work experience in business, industry, government, or non-profits with their academic studies and participate in professional development workshops prior to placement. Graduates are prepared for careers in data analytics, digital marketing and analytics, project management, social media marketing, and sports marketing, combining technical competence with strategic and analytical skills. StFX’s supportive environment, including on-campus housing options such as Power Hall and Mount Saint Bernard, fosters community and student success. Located in Mi’kma’ki, the unceded ancestral territory of the Mi’kmaw people, StFX cultivates a strong Xaverian spirit of social justice, community engagement, and global alumni recognition, preparing students for impactful careers in the evolving digital marketing landscape.