COURSE CURRICULUM

The Bachelor of Business Administration in Marketing at StFX follows the standard BBA structure, where in the first and second years students complete core business courses shared across all business disciplines, including foundational classes in accounting, finance, management, economics, mathematics, and statistics, along with arts and science electives to build broad academic skills. After completing these core requirements, students declare Marketing as their major at the end of second year and in third and fourth years take focused marketing courses such as Foundations of Marketing, Marketing Management, Consumer Behaviour, Professional Sales, and business ethics, along with specialized electives in areas like digital marketing, social media marketing, branding, and marketing analytics that reflect evolving industry practices and technologies. The curriculum emphasizes experiential learning through case studies, simulations, company visits, and real‑world projects that develop practical skills in understanding consumer needs, creating value, and communicating solutions. Students also have flexibility with business electives and additional arts and science electives to tailor their degree and deepen their knowledge in complementary areas. Overall, the program blends theoretical foundations with application and prepares graduates for careers in advertising, brand management, digital and social media marketing, analytics, and related roles across for‑profit, non‑profit, and public sectors.