COURSE CURRICULUM

The Business – Marketing program curriculum is structured over four semesters to provide students with a comprehensive understanding of business fundamentals and specialized marketing skills. In the first semester, students build a strong foundation through courses such as Accounting Concepts I, Introduction to Canadian Business, Microeconomics, Mathematics of Personal Finance, Introduction to Human Resources, and Business Communications I, which develop essential knowledge in finance, communication, and business operations. The second semester expands this foundation with Accounting Concepts II, Macroeconomics, Introduction to Canadian Marketing, Money Matters, Statistical Concepts, Business Communications II, and Basic Spreadsheeting, helping students strengthen analytical and technical skills. In the third semester, the focus shifts to core marketing areas including Program and Event Planning, Professional Sales Presentations, Customer Relationship Management, Marketing Analytics, and Marketing Design Technologies, along with an elective course to broaden learning. The fourth semester emphasizes advanced marketing concepts such as Organizational Behaviour, Marketing Research, Marketing Research Projects, Integrated Marketing Communications, Social Media Marketing, and Careers in Marketing, along with another elective. This curriculum combines theoretical knowledge with practical applications, enabling students to develop strong communication, analytical, and creative skills. By the end of the program, graduates are well-prepared for entry-level roles in marketing, sales, and business environments.