COURSE CURRICULUM

The Marketing certificate requires 30 credits, consisting of 10 courses, and can be completed over one to five years. The program emphasizes essential marketing skills, blending business fundamentals with practical applications. Core courses include Communication and Presentation Skills, Marketing Essentials, Digital Marketing Foundations, and Building and Managing Brands, all designed to build a strong marketing foundation. You will also study Professional Selling, Ethics and Customer Relationship Management, and Integrated Marketing Communications to develop your ability to connect with customers and manage brand reputation effectively. Introduction to Business and Project Management courses provide a broader understanding of business operations and teamwork, preparing you for leadership roles. The capstone course, Business Certificate Capstone, is taken after completing all other required and elective courses, allowing you to apply your knowledge in a comprehensive project. Additionally, you will select one elective from options such as Business Productivity Tools and Technology, Business Context for Data Analysis, Digital and Social Media Advertising, or Marketing Action: From Concept to Creation, allowing you to tailor the program to your interests. This combination of courses ensures a well-rounded education in marketing strategies, digital tools, and business management, preparing you for success in various marketing roles.