COURSE CURRICULUM

Sheridan’s Marketing – Digital Marketing graduate certificate program offers a comprehensive, hands-on curriculum designed to prepare students for successful careers in the dynamic marketing field. In Semester 1, students build a strong foundation with courses such as Applied Marketing Theory, Advertising, Promotion and Public Relations, Fundamentals of Economics & Finance, Digital Marketing – Owned Media, Computer Applications for Marketing Management, and The Digital Customer Experience, totaling 19 credits. These courses emphasize both strategic understanding and practical skills, including managing digital content, analyzing customer behavior, and leveraging technology to enhance marketing outcomes. Semester 2 deepens students’ expertise with Marketing Strategy, Professional Sales & Communications Techniques, Marketing Analytics, Digital Marketing – Paid Media, and Visual Communication Design, totaling 18 credits, focusing on data-driven decision-making, paid advertising campaigns, and persuasive communication skills essential for real-world marketing roles. The program also includes a co-op work term in Semester 3, offering students the opportunity to gain four months of practical industry experience, apply their learning in professional settings, and develop valuable workplace connections. With a curriculum aligned to industry standards, hands-on projects, and access to tools and techniques used by marketing professionals, graduates of this program are well-equipped to launch or advance careers in digital marketing, advertising, and communications across diverse sectors.