COURSE CURRICULUM

Sheridan’s Business Administration – Marketing advanced diploma program offers a comprehensive curriculum designed to build a strong foundation in marketing principles while integrating essential business skills. In the first semester, students begin with introductory courses in accounting, marketing, business learning foundations, business communication, business math, and computer applications, totaling 18 credits. The second semester expands knowledge with marketing, microeconomics, finance, marketing report writing, business information systems, and a general education elective, again totaling 18 credits. The third semester includes marketing analysis and planning, marketing financial analysis, professional selling, macroeconomics, visual communication technology, a general education elective, and a cooperative education forum for co-op students, summing to 19 credits, with an optional co-op work term available. In the fourth semester, students study managing marketing opportunities, marketing statistics, marketing ethics and law, integrated marketing communications, professional development, and multichannel digital marketing, totaling 18 credits, plus an optional co-op work term. The fifth semester focuses on marketing management, marketing research, business cases, advanced multichannel digital marketing, data-driven marketing analytics, and a marketing elective, totaling 18 credits. The final semester deepens marketing expertise with marketing management, applied business management, managing market opportunities, digital marketing strategy, another marketing elective, and a general education course, totaling 18 credits. Electives include sales account management, integrated marketing communications, customer relationship management, entrepreneurship, leadership development, business creativity and innovation, project management, search engine marketing, and organizational behaviour, allowing students to tailor their learning to specific interests and career goals. This well-rounded program prepares students for diverse roles in the marketing industry through a blend of theory, practical skills, and experiential learning.