COURSE CURRICULUM

Sheridan’s Advertising and Marketing Communications program offers a well-rounded curriculum designed to equip students with the skills needed to thrive in the advertising industry. In the first semester, students build a strong foundation with courses such as The Business of Advertising, Business Learning Foundations, Message Delivery Channels, Computer Applications for Business, Business Communications, and a General Education course, totaling 18 credits. The second semester focuses on market data analysis, the creative process and digital tools, digital media channels, advertising metrics, marketing fundamentals for advertising, and creative thinking theory and practice, again comprising 18 credits. Moving into the third semester, students deepen their knowledge with Consumer Research and Advertising Planning, Advertising Art Direction and Design, Strategic Media Planning, Integrated Campaign Fundamentals covering sales promotion, digital, and direct marketing, Business Development in a Digital Culture, and another General Education course, all totaling 18 credits. In the final semester, the curriculum emphasizes professional development and career preparation, creative content development, strategic media delivery, integrated campaign strategy including public relations and publicity, advanced business development, and emerging trends in advertising, completing another 18 credits. Throughout the program, students gain practical skills in both traditional and digital advertising, along with strategic planning and creative execution, preparing them for a diverse range of roles in the advertising and marketing communications field. The inclusion of general education courses and professional development classes ensures students are well-rounded, confident, and ready to enter the workforce with a strong portfolio and practical experience. This comprehensive 72-credit program is designed to nurture creativity, strategic thinking, and technical skills essential for success in today’s dynamic media landscape.