COURSE CURRICULUM

The Digital Marketing Communications & Analytics program at Seneca is a two-year graduate certificate designed for international students and professionals seeking to excel in Canada’s fast-paced, technology-driven marketing industry. The curriculum combines foundational business knowledge with advanced digital marketing and analytics skills, preparing students to develop, execute, and evaluate campaigns across multiple platforms. In the first semester, students study Canadian business practices, digital and social media strategies, search engine optimization, technical skills for digital marketing, content marketing management, marketing fundamentals, and professional presentation techniques, providing a comprehensive understanding of the marketing landscape. The second semester builds on this foundation with courses in project management, content creation for various media, internet market research, data analytics for digital and social media, integrated marketing communications, and sustainable business practices, equipping students with both technical and strategic expertise. In the third semester, students focus on data visualization, digital marketing communications capstone projects, intercultural communications, branding, and professional presentation skills, integrating their knowledge in practical applications. The program also includes a mandatory work-integrated learning term, allowing students to apply their skills in real-world professional settings through the Marketing and Communications Strategy work term. By combining experiential learning, analytical skills, and creativity, graduates emerge prepared for careers in digital marketing, social media management, analytics, content strategy, and brand communications in a constantly evolving industry.