COURSE CURRICULUM

The Public Relations – Corporate Communications graduate certificate program is structured over two semesters and provides comprehensive, practical training for careers in PR and corporate communications. In the first semester, students develop foundational skills through courses such as Writing for Public Relations Practitioners I, Digital and Social Media, Public Relations Management Techniques – Internal, Strategic Communication Planning, Media Relations, Principles of Public Relations, and Introduction to Research. These courses build core competencies in writing, digital communication, internal communication strategies, media engagement, and research methods. The second semester advances these skills with Writing for Public Relations Practitioners II, Advanced Presentation Skills I, Digital Communications: Strategies and Applications, Corporate Communications Seminars, Public Relations Research Project, Investor Relations, and International Communications, providing deeper exposure to global communication practices, strategic messaging, presentation skills, and specialized corporate communication areas such as investor relations. Students also complete Work Term Preparation and may choose between a Work-Integrated Learning term (PRC441) or the non-work-integrated Public Relations Career Management course (CCM751). The optional work term offers hands-on industry experience through hybrid or in-person placements. Overall, the program integrates writing, strategy, research, digital skills, and professional experience to prepare graduates for successful careers in public relations and corporate communications across diverse industry sectors.