COURSE CURRICULUM

Advertising diploma program is structured to provide students with both foundational knowledge and practical experience in the field of advertising. In the first semester, students gain a broad understanding of advertising through courses in account services and project management, insights and consumer behavior, creative advertising, media analytics, and the history and ethics of advertising, alongside communication skills. The second semester builds on this foundation with courses in art direction and copywriting, brand management strategy, digital marketing, account and project management, design thinking, and presentation skills, while also including a general education course. In the third semester, students begin to specialize in either a creative or business stream, completing a portfolio project aligned with their chosen focus. Creative stream students develop practical skills in creating advertising content across launch campaigns, seasonal campaigns, e-commerce, cause or not-for-profit initiatives, and customer experience projects. Business stream students focus on strategic planning, brand strategy, and integrated marketing communications through similar portfolio projects. The fourth semester emphasizes real-world application with integrated marketing communication (IMC) projects in various campaign types, preparing students for client-based work and industry challenges. Throughout the program, students gain hands-on experience, develop critical thinking, and refine skills in account management, advertising, content creation, copywriting, design thinking, and professional communication, ensuring readiness for careers in the competitive advertising industry.