COURSE CURRICULUM

This two-year Marketing diploma program provides students with a structured pathway to develop both foundational and advanced marketing skills, combining theoretical knowledge with practical application. In the first semester, students build a strong base in business administration, communication, mathematics, marketing fundamentals, professional presentation skills, advanced marketing applications, and sustainable business practices. Semester two expands their expertise with courses in accounting, business communication for the digital workplace, economics, professional presentations, marketing strategies, and modern research methods, alongside a general education course to broaden their perspective. In the third semester, students deepen their understanding of project management, graphic and web design, professional selling, applied marketing research, organizational behaviour, and business statistics, while continuing to integrate general education studies. Semester four focuses on advanced marketing professionalism, integrated marketing communications, marketing strategy and analysis, global marketing, and digital media for business, preparing students for real-world marketing challenges. Work-integrated learning is embedded through the WTP100 course and the optional co-op term, BMT441, allowing students to gain hands-on experience in marketing environments, apply classroom knowledge, and develop professional networks. By the end of the program, graduates are equipped with the technical proficiency, analytical skills, problem-solving ability, and industry-ready experience necessary to pursue successful careers in marketing, digital media, brand management, and related fields.