COURSE CURRICULUM

Honours Bachelor of Communications & Media program is structured to provide students with a comprehensive and immersive learning experience across eight semesters, combining theory, practical application, and industry engagement. In the first year, students build foundational skills in communication, audio and video production, persuasive messaging, narrative structures, and writing strategies, preparing them for complex media projects. The second year emphasizes media law and ethics, cross-genre communication, information product development, data analytics, and audience engagement, along with liberal studies to foster critical thinking and cultural awareness. In the third and fourth semesters, students focus on organizational behavior, corporate communications, public relations, strategic planning, social media management, and the integration of generative artificial intelligence in communications, further enhancing their technical and analytical expertise. The fifth and sixth semesters deepen knowledge in advanced community engagement, multiplatform content development, communications methodology, performance assessment, production planning, budgeting, and research methods, while preparing students for work-integrated learning through co-op placements. The seventh and eighth semesters center on independent and team-based projects, evaluation of communication campaigns, digital entrepreneurship, strategic communications leadership, and applied ethics, culminating in intensive research projects that showcase students’ proficiency. Graduates emerge as well-rounded, industry-ready professionals capable of leading strategic communications initiatives across diverse platforms, organizations, and global contexts.