COURSE CURRICULUM

Diploma in Marketing provides students with the skills, knowledge, and practical experience needed to become effective marketing professionals and leaders. In the first semester, students build a foundation in business administration, communication, mathematics, sustainable business, and marketing fundamentals, alongside technical skills in advanced marketing applications. The second semester advances their understanding through courses in accounting, economics, professional presentations, marketing strategy, and modern research methods, while also including a general education component. In the third semester, students focus on applied skills such as project management, graphic and web design, professional selling, applied marketing research, organizational behavior, and business statistics, further enhancing their analytical and creative capabilities. The fourth semester emphasizes integrated marketing communications, global marketing, marketing strategy and analysis, and digital media, while preparing students for work-integrated learning opportunities to gain real-world experience in marketing roles. In the fifth semester, students deepen their expertise in financial analysis for marketing, interactive marketing, marketing metrics, brand management, and digital marketing, honing both analytical and strategic decision-making skills. The final semester focuses on buyer behavior, marketing channel management, strategic analysis, services marketing, and new product launch, preparing graduates to lead marketing initiatives, drive innovation, and apply data-driven strategies across diverse industries in dynamic and competitive markets.