COURSE CURRICULUM

The Digital Marketing program spans three years, providing a combination of foundational business knowledge, specialized marketing skills, and practical experience to prepare students for careers in branding, content creation, social media management, marketing research, e-commerce, advertising, and public relations. In Year 1, students establish a strong business foundation with courses in introductory financial accounting, organizational behaviour, business communications, introduction to business, business solution software, microeconomics, human resource management, commercial law, business mathematics, and marketing, along with selected electives such as managerial accounting, automated accounting, personal finance, business study tours, insurance, or sport management. Year 2 builds on these foundations with project management, digital content creation, customer relationship management, marketing research and data analytics, branding, and marketing communications, while including introductory courses in Indigenous studies. In Year 3, students focus on advanced digital marketing skills, including web design, search engine optimization, analytics, social media marketing, strategic marketing, e-commerce, and retail strategy, complemented by courses in leadership development and professionalism and ethics. Throughout the program, students develop hands-on skills through applied projects and practical exercises, learning to create integrated marketing plans across digital and physical channels while engaging with real-world tools and strategies. The curriculum equips graduates with both technical proficiency and professional competencies, preparing them to succeed in a rapidly evolving digital marketing environment.