COURSE CURRICULUM

The Master of Arts in Tourism Management (MATM) program combines foundational coursework, hands-on learning, and flexible completion options to prepare graduates for leadership in the tourism and hospitality industry. The program begins with two mandatory non-credit orientation courses, Orientation to Tourism Graduate Studies and Introduction to Academic Integrity, followed by six core courses that establish the academic and practical foundation of the program. These include Research Methodology, Strategic Planning for Tourism and Hospitality, Tourism Leadership, Critical Perspectives on Global Tourism, Transforming Destinations, and Strategic Tourism Marketing, all designed to provide essential knowledge and skills in leadership, strategy, marketing, and critical analysis. Students can complete the program through three pathways: a thesis, a Major Research Project, or a course-based option with a capstone. The thesis option includes two electives alongside core courses, the Major Research Project requires three electives, and the course-based option involves a Capstone course plus five electives. Elective courses allow students to tailor their studies to specific interests in tourism and hospitality, such as Trends and Issues in Hospitality Management, Financial Analysis and Decision Making, Sustainable Tourism Management, Responsible Stewardship in Tourism, Event Management, Social Entrepreneurship, Responsible Tourism Field Study, or an Internship. The program emphasizes applied learning, critical thinking, and strategic decision-making to prepare graduates for leadership and innovation in the global tourism sector.