COURSE CURRICULUM

The Creative Communications program offers a comprehensive and immersive two-year curriculum designed to prepare students for dynamic careers in media, communications, and marketing. In Year 1, students build a strong foundation by taking all introductory and intermediate courses across key disciplines, including Advertising & Marketing Communications, Digital Media Design, Journalism, Media Production, Public Relations & Communication Management, Writer’s Craft, and Professional Development. These foundational courses (COMM-1161 to COMM-1167 and COMM-2161 to COMM-2167) provide students with essential skills in writing, design, storytelling, and strategic communication. In Year 2, students select a specialization stream—Advertising & Marketing Communications, Journalism, Media Production, or Public Relations & Communication Management—allowing them to focus on their area of interest while continuing to develop core communication competencies. Term 3 includes advanced courses such as Digital Media Design 3 (COMM-3166), Writer’s Craft 3 (COMM-3165), and stream-specific topics like Brand Marketing (COMM-3051), Digital Storytelling 1 (COMM-3052), or Journalism 3 (COMM-3163), alongside their first work placement (WRKE-3004), which offers real-world industry experience. In Term 4, students deepen their specialization with courses such as Visual Storytelling (COMM-4002), Marketing & Data Analytics (COMM-4001), or Digital Storytelling 2 (COMM-4052), depending on their stream, and complete a second work placement (WRKE-4001), further bridging classroom learning with professional practice. This structured yet flexible curriculum ensures students graduate with a versatile skill set, strong portfolios, and the hands-on experience needed to launch successful careers in the ever-evolving communications industry.