COURSE CURRICULUM

The Marketing major builds on a common first two years curriculum that emphasizes simulations, teamwork, and case studies to develop foundational business skills. Students enter the Marketing specialization in their third year, where they engage with a broad range of courses designed to deepen their understanding of marketing principles and practices. Core courses include Marketing Management, Consumer Behaviour, Marketing Research, and Marketing Strategy, which provide essential insights into customer needs, market analysis, and strategic planning. The program also covers specialized areas such as Digital Marketing, Social Media Marketing, Service Marketing, and International Marketing, reflecting current industry trends and global perspectives. Additional courses in Marketing Analytics, Marketing Communications, and Marketing Channels equip students with practical skills to design effective campaigns and optimize distribution. The curriculum integrates related business subjects such as Financial and Managerial Accounting, Microeconomics, Macroeconomics, Organizational Behaviour, and Operations Management, ensuring a comprehensive business education. Students also participate in experiential learning through workshops, internships, and capstone projects, which foster career readiness and real-world application. Opportunities to explore emerging topics through directed studies and special topics courses further enhance the program’s relevance. This well-rounded approach prepares graduates for diverse marketing careers, empowering them to succeed in a rapidly evolving, competitive marketplace.