COURSE CURRICULUM

The Strategic Communication, Social Media and Society specialization offers a comprehensive curriculum designed to equip students with the skills and knowledge necessary to navigate and influence the rapidly evolving digital communication landscape. Courses cover a broad spectrum, including foundational topics such as Introduction to Communication and Digital Media Studies, Public Speaking for Web 3.0, and Social Media’s impact on culture and society. Students explore critical themes like communication ethics, AI and media, strategic communication for influence, and media activism. The program also addresses the social, political, and legal contexts of digital communication through courses in political science, criminology, and legal studies, providing a well-rounded understanding of the environment in which digital media operates. Advanced courses in digital creativity, advertising, environmental communication, and media for social change prepare students for diverse careers in media, public relations, and digital marketing. Specialized classes on immersive communication, online creator entrepreneurship, and political communication further deepen expertise in cutting-edge areas. By integrating theory and practice through capstone projects and research methods, students develop the critical thinking, ethical frameworks, and practical skills needed to effectively create, analyze, and manage strategic communication campaigns across social media platforms like Twitter, TikTok, and YouTube, empowering them to shape society in meaningful and innovative ways.