COURSE CURRICULUM

Business Administration Diploma with a specialization in Marketing, students must fulfill all general diploma requirements while focusing on a set of marketing-oriented elective courses that develop skills in promotion, consumer behavior, market analysis, and business communication. The specialization requires completion of BUAD 176 Professional Sales, which builds strong communication, persuasion, and customer relationship skills, and BUAD 210 Introduction to Marketing Research, which introduces methods for analyzing markets, consumer needs, and business trends. In addition, students must select two additional courses from a range of marketing-related subjects to further enhance their expertise. These options include BUAD 200 Digital Marketing, BUAD 226 Selected Topics: Marketing, BUAD 266 Advertising and Marketing Communications, BUAD 278 Marketing Management, BUAD 293 Entrepreneurship, BUAD 297 Retailing, BUAD 298 Small Business Management, BUAD 290 Introduction to Merchandising, BUAD 291 Designing Retail Environment, and BUAD 292 Merchandise Display. This combination of courses allows students to explore different areas of marketing such as branding, advertising, retail operations, digital platforms, and entrepreneurship. The specialization is designed to build creativity, analytical thinking, and strategic decision-making skills, preparing graduates for careers in marketing, advertising, sales, retail management, or further studies in business and marketing-related fields.