COURSE CURRICULUM

Northern’s Marketing program offers a comprehensive and practical curriculum designed to prepare students for a dynamic career in business, marketing, and digital communication. In the first semester, students build foundational skills with courses in financial accounting, human resources, business concepts, professional communications, computer applications for business, business math, and an introduction to marketing. These courses provide essential knowledge in accounting cycles, recruitment strategies, business ethics, effective communication, Excel skills, mathematical applications in business, and marketing fundamentals. The second semester deepens this foundation with courses in financial accounting II, organizational behaviour, microeconomics, workplace communications, Indigenous culture and awareness, business math II, and marketing II, emphasizing more complex accounting concepts, management of organizational behaviour, economic theory applied to business, professional communication skills, cultural understanding, advanced math applications in finance, and marketing strategy development including pricing, distribution, and promotional tactics. In the third semester, students advance their skills through managerial accounting, operations management, macroeconomics, a general education elective, consumer behaviour, marketing research, and professional selling, focusing on decision-making tools, supply chain management, economic indicators, consumer psychology, research methodologies, and sales relationship-building techniques. The final semester includes business law, entrepreneurship, professional development, a general education elective, integrated marketing communications, international marketing, and social and internet marketing. These courses cover legal frameworks affecting business, the entrepreneurial process and business planning, soft skills for workplace success, advanced marketing communications, global marketing strategies, and the development of effective social media marketing plans. Throughout the program, students engage in hands-on learning with real clients, simulations, and projects that build practical skills and prepare them for certification and professional designations, ensuring they are well-equipped to enter the competitive marketing and business environment.