COURSE CURRICULUM

The Marketing program offers a comprehensive curriculum designed to develop both foundational knowledge and advanced skills in the field. In Level 1, students build a strong base with courses such as Introductory Financial Accounting, Business Productivity Software, Communications 1, Introduction to Microeconomics, Introduction to Marketing, Business Math, Principles of Management, and Organizational Behaviour. These courses establish essential business and communication skills. Level 2 focuses on specialized marketing topics including Communications 2, Digital Marketing Foundations, Business to Business Marketing, Professional Selling Principles, Promotional Management, and Business Statistics, equipping students with practical tools for real-world marketing challenges. In Level 3, students deepen their expertise with Marketing Research, enabling them to analyze market trends and consumer behavior effectively. Electives provide opportunities to tailor learning with courses such as Business Analytics and Data Visualization, Web Content and Management, Social Media Marketing, Promotional Campaign Planning, Intermediate Sales Technique, and Public Relations. This blend of theory, practical skills, and technology-driven courses prepares graduates for diverse marketing careers, such as digital marketing specialists, sales professionals, market analysts, and public relations coordinators. The program’s hands-on, project-based approach ensures students are ready to thrive in the fast-paced, ever-evolving marketing industry.