COURSE CURRICULUM

NAIT’s Bachelor of Business Administration (BBA) with a Marketing concentration offers a comprehensive curriculum designed to equip students with essential marketing knowledge and practical skills. In Level 1, students build a strong foundation with courses such as Introductory Financial Accounting, Business Productivity Software, Communications, Microeconomics, Macroeconomics, Fundamentals of Human Resources Management, Introduction to Marketing, Business Math, Principles of Management, and Organizational Behaviour. Level 2 focuses on expanding marketing expertise and business acumen through required courses like Introductory Managerial Accounting, Business Law, Managing Business Information Technologies, Communications 2, Business Analytics and Data Visualization, Intrapreneurship and Innovation, and core marketing classes including Digital Marketing Foundations, Business to Business, Professional Selling Principles, and Promotional Management, along with Project Management, Strategic Management, and Business Statistics. Electives offer further depth in economics, entrepreneurship, human resources, and operations. At Level 3, students delve deeper into Applied Business Ethics, Corporate Finance for Managers, Leadership, and advanced marketing topics like Consumer Behaviour, Digital Marketing Strategy, Customer Relationship Management, and Marketing Research. Recommended electives enhance skills in communication, Indigenous perspectives, social media marketing, public relations, and sales techniques. Level 4 culminates with Marketing Management and International Business, supported by electives such as Marketing for Social Change, Sales Management, Change Management, Supply Chain Management, and Corporate Social Responsibility, preparing graduates for diverse and dynamic marketing careers.