COURSE CURRICULUM

The Post-Baccalaureate Diploma in Marketing requires students to complete 60 credits, combining core business courses with specialized marketing studies. The Post-Baccalaureate Core consists of foundational courses such as Introductory Financial Accounting I and II, Business Mathematics, Introduction to Microeconomics, Marketing Concepts, Introduction to Organizational Behaviour, Management Accounting and Control I, Research in Management, Business Decision Making, Business Ethics, Commercial Law, Business Statistics, and Business Strategy and Policy I. These courses provide essential knowledge in accounting, economics, management, and marketing principles necessary for a well-rounded business education. The Area of Concentration requires students to complete core marketing courses including Change Management and Innovation Leadership, Consumer Behaviour, and Communications: Advertising and Promotion, ensuring a deep understanding of consumer psychology, leadership, and promotional strategies. Additionally, students must select twelve credits from a diverse range of electives such as Selling and Sales Management, Sports Marketing, Digital Marketing, Public Relations, International Marketing, Social Marketing, Product and Brand Management, Sport Event Management, Applied Marketing Management, Services Marketing Management, Business-to-Business Marketing, and Innovative Approaches in Marketing. This variety allows students to tailor their learning to specific marketing interests and career goals. Overall, this program equips graduates with comprehensive skills and knowledge to excel in various marketing roles across industries.