COURSE CURRICULUM

The Marketing concentration within the Bachelor of Business Administration (BBA) program at Nipissing University requires students to complete 18 additional credits alongside the core BBA requirements. Key marketing courses include Consumer Behaviour, Communications: Advertising and Promotion, and Applied Marketing Management, which provide a deep understanding of customer psychology, promotional strategies, and practical marketing applications. Students also select nine credits from a variety of specialized marketing topics such as Marketing for Managers, Communications: Selling and Sales Management, Sports Marketing, Digital Marketing, Public Relations, International Marketing, Social Marketing, Product and Brand Management, Services Marketing Management, Business-to-Business Marketing, and Innovative Approaches in Marketing, allowing for tailored expertise based on individual interests. The core BBA curriculum includes essential courses such as Business Communication and Case Analysis, Digital Management, Introductory Financial Accounting I and II, Business Mathematics, Microeconomics, Macroeconomics, Marketing Concepts, and Introduction to Organizational Behaviour. Advanced business courses like Management Accounting and Control, Research in Management, Business Decision Making, Business Ethics, Commercial Law, Business Statistics, Change Management and Innovation Leadership, Operations Management, Financial Management, Information Systems, and Business Strategy and Policy further develop critical analytical and leadership skills. Additionally, students complete credits in related business disciplines and electives, ensuring a broad-based education that combines theoretical knowledge with practical skills, preparing graduates for dynamic careers in marketing and business management.