COURSE CURRICULUM

The Bachelor of Business Administration with a major in Marketing requires students to complete a total of six full course units, providing both foundational knowledge and advanced expertise in marketing. All students must take BUSI 3331, 4430, and 4434, which cover essential aspects of marketing strategy, consumer behavior, and integrated marketing communications, ensuring a comprehensive understanding of core marketing principles. In addition, students select 4.5 units from a diverse list of courses, including BUSI 1112, 2202, 2230, 2231, 2430, 3330, 3332, 3334, 3337, 3338, 3339, 3402, 4400, 4432, 4433, and PBRL 1010, allowing them to tailor their studies to specific interests such as digital marketing, sales management, international marketing, branding, and public relations. This structure combines theoretical knowledge with practical applications, enabling students to develop critical analytical, strategic planning, and communication skills essential for successful marketing careers. Graduates are prepared for roles in marketing management, advertising, brand strategy, social media marketing, market research, and customer relations across business, nonprofit, and public sector organizations. The major also provides a strong foundation for pursuing professional certifications or graduate studies, ensuring graduates are equipped for both immediate career opportunities and long-term professional advancement in a rapidly evolving and competitive marketing landscape.