COURSE CURRICULUM

The Sport & Event Marketing and Management diploma program at Medicine Hat College offers a comprehensive curriculum designed to prepare students for a variety of careers in the sports, arts, entertainment, and not-for-profit sectors. In the first year, students build a strong foundation with courses such as Introduction to Accounting (ACCT 200), Communication in the Workplace (COMM 140), Management Theory (MGMT 161), Introduction to Marketing (SEMM 171), and Introduction to Sport & Event Management (SEMM 201). The second semester deepens students’ understanding of workplace dynamics through Human Relations in the Workplace (COMM 253) and Leadership Development (MGMT 267), while advancing marketing skills with Sport and Event Marketing (SEMM 221), Digital Marketing (SEMM 271), and Evidence-Based Event Marketing (SEMM 325). The second year expands on organizational and legal knowledge with Organizational Behavior (MGMT 263) and Business Law (MGMT 395), and hones event-specific expertise through Event Content, Design and Application (SEMM 241), Sport and Event Sponsorship and Fundraising (SEMM 251), and Persuasion in Event Management (SEMM 315). The final semester of the second year focuses on specialized topics such as Global Marketing of Sports (SEMM 311), E-Sports Management (SEMM 331), Sport Event Media and Public Relations (SEMM 351), Brand Marketing (SEMM 355), and culminates in the Sport Event Management Project (SEMM 371). In the third year, students complete a work-integrated learning placement through the Sport and Event Marketing and Management Work-Integrated Learning course (SEMM 391), gaining invaluable hands-on experience to prepare for careers as marketing coordinators, event managers, or sponsorship and fundraising specialists. This program combines theory, practical skills, and real-world applications to equip graduates for success in the competitive and evolving fields of sport and event marketing and management.