COURSE CURRICULUM

This program curriculum designed to build foundational and advanced skills in marketing and web design. During the first semester, courses like Web Design Fundamentals I (AREL 329) introduce essential principles of web development, focusing on the technical and creative aspects of designing effective online experiences. Strategic Communications (MGMT 150) and Marketing (MKTG 171) provide a strong foundation in communication strategies and core marketing concepts, enabling students to understand how to craft messages that resonate with target audiences. Evidence-Based Marketing (MKTG 325) emphasizes the use of data and analytics to inform marketing decisions, while Digital Design for Marketing (MKTG 251) equips students with practical skills in creating visually compelling content tailored for digital platforms. In the second semester, students build upon their web design skills in Web Design II (AREL 429), with a focus on user interface (UI) and user experience (UX) design, critical for creating engaging and user-friendly websites and applications. The Community Service Project (MKTG 290) offers real-world experience by allowing students to apply their marketing knowledge to support local organizations. Managing Marketing Relationships (MKTG 345) teaches strategies for developing and maintaining strong connections with customers and stakeholders, while Creating Brand Intelligence (MKTG 355) focuses on understanding and leveraging brand data to enhance marketing effectiveness. Finally, Digital Marketing (SEMM 271) covers essential techniques for promoting products and services through digital channels. Together, these courses provide a well-rounded education that prepares students to excel in modern marketing roles that integrate creative design, data-driven decision-making, and strategic relationship management.